Advertising Account Planning. Planning and Managing Strategic Communication Campaigns, 4 ed, Paperback - Donald Jugenheimer

Detalii:

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.Publisher: Taylor & Francis LtdAuthor(s): Donald JugenheimerIllustration(s): 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and white; 45 Illustrations, black and whiteNumber of pages: 276Publication date: 2023Dimensions: 152 x 228 x 20Cover type: Paperback / softback

Preț:

375.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd