Becoming Elektra is an account of Elektra Records in the Jac Holzman years, from 1950 to 1973. It tells the story of Elektras growth from a small independent folk label to a major, multi-faceted, hit making concern. Jac Holzmans role in founding and running the company is central to the story, and his capacity for lateral thinking - that led to innovations such as the first-ever sampler album, and a million-selling series of sound effects records - is a recurring theme. But the book is not just a story of one mans business success. It is also about the labels artists and the great music they produced, and other key people who gave the company its identity. Becoming Elektra places the label in a broad context. A gripping narrative drawing in elements of musical and cultural history, and biographies of the main participants in the story, the book opens with a pivotal moment in Elektras history, when Holzman discovered The Doors. It then goes back to the previously untold story of Elekt