Snowboarding is the fastest-growing winter sport. Over the last decade, its meteoric rise to the top of the international style stakes has spawned a brand new & energetic subculture. Marking the first time the sport has been extensively covered in book form, Blower offers a view from snowboardings inside track, tapping into the information & iconography produced by the specialist print media, clothing & image-making creatives who support it. Across the world, a huge variety of people live in pursuit of the slopes ultimate adrenaline rush. Its an experience that breeds a serious brand of tribalism. For the professional riders & photographers who chase the weather & competition circuit around the globe, the fans who attend events to wonder at technical feats, or those people who just love to let loose in the backwoods, snowboarding is something that demands -- & deserves -- an extreme level of commitment. But to those featured in Blower, snowboarding is more than a passion, its their life. The book is c