Contributor(s):Author: Kevin KaiserAuthor: S. David YoungA groundbreaking guide to making profitable businessdecisions Do you wonder why your value initiatives arent providing thepayoff youd hoped for? Could it be because youve been thinkingabout value all wrong? According to the authors of thisgroundbreaking guide, theres a very good chance that you have.Using examples from leading companies worldwide, they explain whyevery decision a company makes either creates value or detractsfrom it, and why, if they hope to survive and thrive in todaysincreasingly competitive global marketplace, company leaders mustmake value-creation the centrepiece of every business decision.Authors Kaiser and Young have dubbed this approach Blue-LineManagement, (BLM), and in this entertaining, highly accessiblebook, they delineate BLM principles and practices and show you howto implement them in your company.Explains why the failure to properly define and assess valueoften makes it difficult for the people who manage businesses toeffect long-term successOffers guidelines for making the satisfaction of customer needsand wants--i.e. value creation--the driver of allbusiness activitiesThe authors are respected academics at INSEAD, the worldslargest and most respected graduate business school, with campusesin Europe, Asia and the Middle East