Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, youd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone arent effective. And you cant just produce content and connect on every social network. To stand out today, you need to start with your brand.Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaningReinforce it with the right touchpointsHone your brands unique storyShare it through engaging contentCultivate a sense of communityCraft a coherent experienceStand out with simplicity and transparencyThe world may be growing louder, but with Brand Nows big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.Book specifications:Dimensions: 228 x 155Author: Nick WestergaardCover type: PaperbackPublishing Year: 2022Publishing Month: 9Pages: 240Language: EnglishPublisher: HarperCollins LeadershipWeight: 259 g