Brand Psychology. The Art and Science of Building Strong Brands, Paperback - Laura Busche

Detalii:

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Publisher: Taylor & Francis LtdAuthor(s): Laura BuscheIllustration(s): 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7 Halftones, color; 3 Halftones, black and white; 13 Illustrations, color; 58 Illustrations, black and whiteNumber of pages: 384Publication date: 2023Dimensions: 154 x 234 x 29Cover type: Paperback / softback

Preț:

266.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd