Shi, Christiana Smith: - Christiana Smith Shi is the former president of Nikes consumer-direct division, where she led the companys global retail and e-commerce business. Before that she was a senior partner at McKinsey & Co. Currently the head of Lovejoy Advisors, which is focused on digitally transforming consumer and retail businesses, Smith Shi is a graduate of Stanford University and has an MBA from Harvard Business School, where she graduated as a Baker Scholar. She lives in Portland, Oregon.