Vândut de elefant.ro
DescriptionDo you sell products or services? It doesnt matter: What youre really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded with the fruits of a long-term business relationship. For 40 years, Mack Hanans Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here to take them--and you--to the next level, with brand new sections on: Creating a two-tiered sales model to separate consultative sales from commodity sales - Building and using consultative databases for value propositions and proof of performance - Studying your customers cash flows to win proposals - Using consultative selling strategies on the Web - Coping with--and reversing--the inevitable no Consultative Selling is packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics that will make your customers competition--and your own rivals--irrelevant.About the authorMACK HANAN is an international consultant, trainer, and lecturer on accelerated business growth.
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Vânzător: Elefant.ro
Brand: Thomas Nelson
