Consumer Behaviour. Applications in Marketing, 4 Revised edition, Paperback - Marc Vanhuele

Detalii:

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.Publisher: SAGE Publications LtdAuthor(s): Marc VanhueleNumber of pages: 376Publication date: 2021Dimensions: 187 x 233 x 26Cover type: Paperback / softback

Preț:

370.79 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Sage Publications Ltd