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nYoram (Jerry) Wind is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School. A renowned innovation expert, he taught the popular Wharton MBA creativity course that forms the foundation of this book. He has founded numerous initiatives including the Wharton Executive MBA and the Lauder Institute, published over 300 articles, authored or edited 30 books, and received all four major marketing awards. His work spans academia, business consulting, and nonprofit leadership. n nMukul Pandya is an Associate Fellow at Oxford Universitys Saïd Business School and the founding editor-in-chief of Knowledge@Wharton, which he led for 22 years. With more than 40 years in journalism, his award-winning work has appeared in The Wall Street Journal, The New York Times, and The Economist. He has written, co-written and edited five books, including Transformation in Times of Crisis with Jerry Wind and Nitin Rakesh. n nDeborah Yao is an award-winning journalist, and editor-in-chief of The AI Innovator. A Stanford graduate with experience at Amazon, the Wharton School, and the Associated Press, she contributes regularly to Kiplinger magazine on personal finance topics.n
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