Design Thinking Methodology Book - Emrah Yayici

Detalii:

nThis book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative n n- products; n- technologies; n- services; n- business models; n- marketing ideas; n- processes; n- spaces; and n- solutions for diverse business, social, and everyday challenges. n It includes easily applicable design thinking techniques, such as n n- HMW questions, n- personas, n- mind mapping, n- empathy mapping, n- affinity diagram, n- value-proposition canvas, n- storyboard, n- cause-and-effect diagram, n- brainstorming, n- brain dumps, n- reverse brainstorming, n- benchmarking, n- journey map, and n- prototyping. n A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including n n- project managers and IT specialists, n- innovation teams, n- marketing professionals and brand managers, n- product managers, n- designers, n- consultants, n- strategic planning experts, n- C-level executives, and architects. n The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as n n- creativity, n- thinking out of the box, n- empathy, n- visual thinking, n- observation, n- asking the right questions, and n- pattern recognition. n It also describes how to apply design thinking and lean and agile methodologies together.

Preț:

69.40 ^RON

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Alte detalii:

Vânzător: Libris.ro
Brand: Emrah Yayici