Dictionary of Marketing Communications, Paperback - Norman A.P. Govoni

Detalii:

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.Publisher: SAGE Publications IncAuthor(s): Norman A.P. GovoniNumber of pages: 256Publication date: 2003Dimensions: 177 x 256 x 18Cover type: Paperback / softback

Preț:

432.99 ^RON

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Vânzător: Elefant.ro
Brand: Sage Publications Inc