Dont ntry to be interesting. Thats a fools errand. nn nDo interesting instead. Make nthe world light up by paying proper attention. n nn nIn nthis book, writer and strategist Russell Davies has rounded up a bunch of ninteresting people to help you: n nn n Notice more - practise paying attention and everything gets more n interesting n Collect more - gather together what youve noticed, new ideas pop n out n Share more - get good at sharing it all and more magic n arrives n nYoull nturn the things you notice into a compost of creativity - slow hunches, spark nfiles, scrapbooks and moodboards. Its where unexpected elements collide to nform new ideas. Then youll share those ideas. And youll learn something about nyourself - your passions and interests. Your life and work will become more ncreative, fulfilling and fun. n nn nInteresting nisnt a personality, its a decision. Dont hunt for diamonds. Get fascinated nby pebbles. n nn