Edsel: Fords folly, 1958-1960. This is the story of Ford Motor Companys epic blunder. A look into the creation of the Edsel. Whos idea was it? Who designed it? How it became comedic fodder? Why it failed? Lots of large B&W photos, interesting text, basic specs. This book makes for a great primer and quick reference guide. Its handy size makes it a perfect addition to your library.