DescriptionHow to master the art of persuasion--from the bestselling author of Talk Like TED.Ideas dont sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isnt good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.In Five Stars, Carmine Gallo breaks down Aristotles ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable--not less. When people express their ideas effectively, theyre more likely to win dream jobs, sell products, build brands, and trigger movements. Gallo interviews neuroscientists, economists, and leaders from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google, Nike and Airbnb reveals how great leaders captivate our imagination and ignite our dreams. Gallo will help you unlock into your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.About the AuthorCARMINE GALLO is the bestselling author of Talk Like TED and The Storytellers Secret. He is an influential communication adviser for the worlds most admired brands: Google, Accenture, Intel, Coca-Cola, Allstate, LinkedIn, and companies that touch our lives everyday. As a popular keynote speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands and inspire change. He writes for Forbes.com and Inc.com. Gallo is also an executive education instructor at Harvard University.