From Marginal to Mainstream. Why Tomorrows Brand Growth Will Come from the Fringes - and How to Get There First, Paperback - Helen Edwards

Detalii:

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.Publisher: Kogan Page LtdAuthor(s): Helen EdwardsNumber of pages: 264Publication date: 2023Dimensions: 156 x 234 x 16Cover type: Paperback / softback

Preț:

194.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Kogan Page Ltd