Global Marketing and Advertising. Understanding Cultural Paradoxes, 6 Revised edition, Paperback - Marieke de Mooij

Detalii:

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.Publisher: SAGE Publications LtdAuthor(s): Marieke de MooijNumber of pages: 528Publication date: 2021Dimensions: 187 x 232 x 31Cover type: Paperback / softback

Preț:

461.99 ^RON

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Vânzător: Elefant.ro
Brand: Sage Publications Ltd