Global Marketing. Understanding Marketing in a Globalized Business Environment, Paperback - Helen Millward

Detalii:

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.Publisher: Kogan Page LtdAuthor(s): Helen MillwardNumber of pages: 288Publication date: 2025Dimensions: 240 x 171 x 21Cover type: Paperback / softback

Preț:

324.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Kogan Page Ltd