Go Luck Yourself: 40 Ways to Stack the Odds in Your Brands Favour, Paperback - Andy Nairn

Detalii:

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the worlds leading brand strategists explains how a hunting trip led to the invention of VELCRO(R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brands favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. Hell show you how to uncover your organisations hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brands fortunes, in these turbulent times. Now Go Luck Yourself...

Preț:

87.19 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Harriman House