HBRs 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt), Paperback - Harvard Business Review

Detalii:

Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business youre really inCreate products that perform the jobs people need to get doneGet a birds-eye view of your brands strengths and weaknessesTap a market thats larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

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104.54 ^RON

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Vânzător: Elefant.ro
Brand: Harvard Business School Press