How Brands Grow 2 Revised Edition. Including Emerging Markets, Services, Durables, B2B and Luxury Brands, 2 Revised edition, Hardback - ***

Detalii:

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, Getting Down to Business-to-Business Markets.Publisher: Oxford University Press AustraliaAuthor(s): Bryon (Director, Director, Ehrenberg Bass Institute) SharpNumber of pages: 256Publication date: 2021Dimensions: 163 x 236 x 21Cover type: Hardback

Preț:

209.99 ^RON

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Vânzător: Elefant.ro
Brand: Oxford University Press Australia