If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. n n Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). n n Youll learn to: n n Perfect your timing - learn exactly when to pounce n Get your body language, tone and gesture just right n Think about what your opponent wants - always offer a comfy lap n Lure them in by making them think they have the power n n The result? A happy, hopefully scratch-free, resolution. n n Jay Heinrichs knows a thing or two about arguing The Times n n A master rhetorician and persuasion guru Salon n n You got a bunch of logical engineers to inject pathos n into their arguments ... it works! NASA engineer n