V. Vale is a popular-cultural investigator as recognized by The New York Times, NPR and other major dispersers of culture and the news. He has been self-publishing for over 30 years and now is a talk-show host on The Counter Culture Hour in San Francisco. Jim Morton has been watching and writing about cinema and other popular culture subjects since 1980. His periodical Pop Void was gathered into the book, Pop Void: A Journal of Popular Culture in 1988. He is an international traveler in the field of marketing and print publishing.