International Business Strategy. Rethinking the Foundations of Global Corporate Success, 3 Revised edition, Paperback - ***

Detalii:

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.Publisher: Cambridge University PressAuthor(s): I. H. Ian (Loyola University Chicago) LeeIllustration(s): Worked examples or ExercisesNumber of pages: 675Publication date: 2021Dimensions: 170 x 243 x 32Cover type: Paperback / softback

Preț:

353.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Cambridge University Press