International Marketing. Strategy and Theory, 6 ed, Paperback - John J. (Providence College, USA) Shaw

Detalii:

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.Publisher: Taylor & Francis LtdAuthor(s): John J. (Providence College, USA) ShawIllustration(s): 36 Tables, color; 11 Line drawings, color; 4 Halftones, black and white; 11 Illustrations, color; 4 Illustrations, black and whiteNumber of pages: 512Publication date: 2025Dimensions: 174 x 245 x 28Cover type: Paperback / softback

Preț:

532.79 ^RON

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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd