The Luxury Strategy. Break the Rules of Marketing to Build Luxury Brands, 3 Revised edition, Hardback - Vincent Bastien

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Preț: 298.97 RON
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Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical anti-laws of successful luxury brand management, with this ground-breaking book.Publisher: Kogan Page LtdAuthor(s): Vincent BastienNumber of pages: 472Publication date: 2025Dimensions: 241 x 167 x 35Cover type: Hardback

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