Marketing and Managing Tourism Destinations. 3 ed, Paperback - Alastair M. Morrison

Detalii:

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).Publisher: Taylor & Francis LtdAuthor(s): Alastair M. MorrisonIllustration(s): 34 Line drawings, color; 296 Halftones, color; 330 Illustrations, colorNumber of pages: 970Publication date: 2023Dimensions: 176 x 246 x 62Cover type: Paperback / softback

Preț:

412.50 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd