Marketing Intelligence, Part A. Understanding Customers in the Era of Digitalization, Hardback - ***

Detalii:

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.Publisher: Emerald Publishing LimitedNumber of pages: 248Publication date: 2025Dimensions: 158 x 238 x 21Cover type: HardbackEditor(s): Sajal (LAB University of Applied Sciences, Finland) Kabiraj

Preț:

491.29 ^RON

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Vânzător: Elefant.ro
Brand: Emerald Publishing Limited