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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.Publisher: Pearson Education LimitedAuthor(s): Torben HansenNumber of pages: 808Publication date: 2024Dimensions: 211 x 275 x 31Cover type: Paperback
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Vânzător: Elefant.ro
Brand: Pearson Education Limited