Marketing Strategies. A Contemporary Approach, Paperback - Calin Gurau

Detalii:

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

Preț:

585.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Pearson Education Limited