Marketing Strategy and Competitive Positioning. 8 ed, Paperback - Nick Lee

Detalii:

Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.Publisher: Pearson Education LimitedAuthor(s): Nick LeeNumber of pages: 592Publication date: 2024Dimensions: 264 x 196 x 34Cover type: Paperback

Preț:

454.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Pearson Education Limited