Over 25,000 copies sold. Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence peoples thoughts. He developed a mind reading stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. Youll learn how to use those principles to influence peoples thoughts in your own life. Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step. Youll learn how to apply METHODS to your own life so that you can influence peoples thoughts, emotions, and behavior in nearly any situation.