Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesnt and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.Publisher: Welbeck Publishing GroupAuthor(s): David OgilvyIllustration(s): illusNumber of pages: 288Publication date: 2023Dimensions: 129 x 199 x 36Cover type: Paperback / softback