Practice of Market Research. An Introduction, Paperback - Yvonne McGivern

Detalii:

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGiverns book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

Preț:

541.99 ^RON

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Vânzător: Elefant.ro
Brand: Pearson Education Limited