Principles of Marketing for a Digital Age. 2 Revised edition, Paperback - Tracy L. Tuten

Detalii:

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.Publisher: SAGE Publications LtdAuthor(s): Tracy L. TutenNumber of pages: 496Publication date: 2022Dimensions: 189 x 245 x 31Cover type: Paperback / softback

Preț:

382.99 ^RON

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Vânzător: Elefant.ro
Brand: Sage Publications Ltd