Different categories of specialists in social sciences as well as different categories of proffesional communicators will find here a synthetic picture of the more significant classical and modern theories regarding the role of power as a Fundamental phenomenon that regulates and organizes social life and as it appears to us a brute force an alluring mermaid a possessor of saving solutions and skills etc. Also because we live in a time when direct communication is outdated the author analyzes the media system mainly under the aspect of image construction or personalized representation of power. A special mention also deserves the fact that the author achieves his goals by using a multiple perspective - social psychosociological anthropological. This approach is not a final decryption of the contents of the concepts of power and communication - image but is part of a continuum of efforts to reveal the rich challenging social reality thus bringing his own contribution both to finding answers and to the birth of new questions.