Qualitative Methods in Business Research, Paperback - Anne Kovalainen

Detalii:

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Preț:

411.99 ^RON

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Vânzător: Elefant.ro
Brand: Sage Publications Ltd