Vândut de elefant.ro
Authored by Bertil Hulten, one of the worlds leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customers return and brand loyalty for the future.
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Vânzător: Elefant.ro
Brand: Sage Publications Ltd
