Strategic Advertising Management, Paperback - Richard Rosenbaum-Elliott

Vândut de elefant.ro

Detalii:

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a managers perspective, in the development of an effective communication plan.

Preț:

432.99 RON


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Vânzător: Elefant.ro
Brand: Oxford University Press

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