Strategic Management in the Media. Theory to Practice, 3 Revised edition, Paperback - Lucy Kung

Detalii:

Drawing from a wider range of disciplines than is often the case in media management research, thisÂfully revised third edition of the classic textbook on strategy in the mediaÂoffers a compelling introduction to theories of strategy and management. ÂPublisher: Sage Publications LtdAuthor(s): Lucy KungNumber of pages: 280Publication date: 2023Dimensions: 170 x 242 x 20Cover type: Paperback / softback

Preț:

302.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Sage Publications Ltd