Strategic Marketing Planning. A Step-by-Step Approach, 2 ed, Paperback - ***

Detalii:

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.Publisher: Taylor & Francis LtdAuthor(s): Karel Jan (Hanze University of Applied Sciences, The Netherlands) AlsemIllustration(s): 41 Tables, black and white; 101 Line drawings, black and white; 80 Halftones, black and white; 181 Illustrations, black and whiteNumber of pages: 458Publication date: 2023Dimensions: 243 x 174 x 27Cover type: Paperback / softback

Preț:

312.29 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd