Vândut de libris.ro
nDiscover how some of the worlds most iconic drinks brands came to life - or didnt. n nCelebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks.n nDiscover the origins of a billion-dollar brand that started in Londons Soho and sprang to life in just 45 minutes. Learn how it found its way to the desk of Chicagos Max The Hat Zimmerman and why New Yorks Abe Rosenberg declared, That Shit Will never Sell! Relive the tale of Guinness Light, the biggest bomb since the Edsel, and discover the quirky beginnings of the take-home version of Draught Guinness, complete with a plastic syringe. Enjoy the entertaining mishaps and triumphs, from a standing ovation by 40 blue-suited Koreans who secretly hated the authors idea to the attempt to create a best-seller by adding red food colouring to Chardonnay. This book is a captivating account of an unpredictably creative world.n nDavid presents a nostalgic, sardonic and full-bodied insight into the fascinating process behind creating and marketing iconic brands. Perfect for anyone interested in business, history, creativity, booze or a good laugh.n
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Vânzător: Libris.ro
Brand: David Gluckman
