The Brains Behind Great Ad Campaigns. Creative Collaboration Between Copywriters and Art Directors, Paperback - Robyn Blakeman

Detalii:

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE Adoption Drive program, or the breakthrough UPS Whiteboard campaign.Publisher: Rowman & LittlefieldAuthor(s): Robyn BlakemanNumber of pages: 224Publication date: 2009Dimensions: 150 x 228 x 18Cover type: Paperback

Preț:

217.69 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Rowman & Littlefield