The Brand Benefits Playbook. Why Customers Arent Buying What Youre Selling--And What to Do About It, Hardback - Deborah J. MacInnis

Detalii:

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.Publisher: BenBella BooksAuthor(s): Deborah J. MacInnisNumber of pages: 256Publication date: 2024Dimensions: 160 x 236 x 27Cover type: Hardback

Preț:

155.99 ^RON

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Vânzător: Elefant.ro
Brand: Benbella Books