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This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the regions markets.Publisher: Cambridge University PressAuthor(s): Bogdan MrozIllustration(s): Worked examples or ExercisesNumber of pages: 75Collection: Elements in the Economics of Emerging MarketsPublication date: 2022Dimensions: 151 x 227 x 8Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Cambridge University Press