The Making of a Status Symbol. A Business History of Rolex, Paperback - ***

Detalii:

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .Publisher: Manchester University PressAuthor(s): Pierre-Yves (Professor of Business History) DonzeIllustration(s): 56 black & white illustrationsNumber of pages: 272Publication date: 2025Dimensions: 216 x 139 x 23Cover type: Paperback / softback

Preț:

130.49 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Manchester University Press