Vândut de libris.ro
A masterclass in persuasion, performance, and psychology, The Tao of Fundraising reveals how to navigate the invisible forces of human nature and capital flow to transform great ideas into fully funded ventures. nThe Tao of Fundraising delivers a blunt but necessary truth: the best ideas often go unfunded--not because theyre bad, but because their creators dont understand how capital flows. n nFundraising is the most neglected art in modern business. Most MBA courses and coaching advice focus on what to do after a business has secured investment. The Tao of Fundraising seeks to fill that void. n nNo one understands fundraising like John Kim, who has used these concepts to raise more than $70 billion over the course of his career. Here, he lays out all the concepts that allowed him to rise to the top of the fundraising world. n nOne part how-to, one part psychological study, and one part spiritual guide, The Tao breaks down the fundraising process and all the skills necessary to convince skeptical investors to place their money in your business. n nTo overcome a system designed to keep money out of reach and the natural hesitancy of investors, you need: n n n- The conceptual frameworks to understand how fundraising works in practice. n- The practical processes that allow a fundraiser to sell their investment. n- The psychological principles that enable a fundraiser to persuade skeptical investors to ignore their fears and trust the investment. n- The performance skills to close the deal. nDrawing from ancient philosophy, modern psychology, economics, and decades of frontline experience, Kim reveals the deeper dynamics that drive fundraising at the highest level. nThis isnt just a book about money--its a masterclass in human nature and the invisible forces that separate good ideas from funded ones.n
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Vânzător: Libris.ro
Brand: John Kim
