Qualitative Methods in Business Research

Descriere Qualitative Methods in Business Research

\n \nThis pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. \n \n \n \nDemystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: \n \n- Explores the challenges of working with qualitative data \n- Introduces qualitative methods including interviews, focus groups & ethnography \nNew to the 2nd edition: \n \n- The role of digital tools and social media, and how you can use them for data collection \n- 3 new chapters on qualitative content analysis, visual research and publishing research. \n Praise for the 1st edition: \n \n Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report\n

Detalii

Brand

Sage Publications US public.

Categorie

ENSTK

EAN / GTIN

9781446273395

Magazine

1

Disponibilitate

in stock