Hooked

Descriere Hooked

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. \n \n INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE \n \n Based on years of research, consulting, and practical experience, Hooked: \n \n * Shows how to create user habits that stick \n \n * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App \n \n * Explains how products influence our behaviour \n \n 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup \n \n 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather \n

Detalii

Brand

PENGUIN GROUP

Categorie

ENSTK

EAN / GTIN

9780241184837

Magazine

1

Disponibilitate

in stock