Art of the Click

Descriere Art of the Click

\n \nEvery business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. \n \nHow do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? \n \nThe answer lies in the power of direct-response copywriting. \n \nIn this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. \n \nYou will discover: \n \n-- The single thing every great writer must do if they want to improve. \n-- How anyone can learn to write a headline that will stop all potential customers in their tracks. \n-- Where to find inspiration and how to feed ideas. \n-- How you can get a customer physically nodding along with every word you write. \n-- How to avoid waffle and make your copy more succinct. \n-- How you can write irresistible offers than no one can refuse. \n-- And much more! \n \nPick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...\n

Detalii

Brand

Harriman House Publishing

Categorie

ENSTK

EAN / GTIN

9780857196941

Magazine

1

Disponibilitate

in stock